Strategized and managed all campaign elements from conception through completion.
Why Running Rocks highlighted the many benefits of running alongside elements of Rock 'n' Roll Marathon Series events. The integrated brand campaign was designed to raise brand awareness and acquire new leads, then culminated with a one-day sale on Wednesday, June 3, 2015.
Rock 'n' Roll Marathon Series
Created and managed all campaign elements from conception through completion.
The Worldwide Series Sale modeled a holiday clipper sale for the global Rock ‘n’ Roll Marathon Series. All 2016 events were showcased and on December 16, 2015, consumers could register for the lowest prices of the year. The sale was designed to over-emphasize the great offer, and came to life with photography, motion graphics and a winter theme.
Rock 'n' Roll Marathon Series
Joined a small start-up team to pioneer a reward-based mobile app that minimizes drunk driving by providing access to free Uber rides.
Charlie Ride/Free is committed to eliminating driving under the influence. The innovative mobile app allows people to engage with brands while racking up points toward free Uber rides. Charlie Ride/Free was a proud Sponsor of the Distilled Spirit Council's “One Hell of a Night” event at the 2016 Democratic National Convention. The Charlie team distributed Uber gift cards to all event attendees to raise brand awareness and ensure that everyone got home safe.
Charlie Ride/Free, Inc.
Planned and managed the execution of events for the Rock 'n' Roll Marathon Series.
The Rock 'n' Roll Marathon Series combines running, travel and entertainment, providing a world-class event atmosphere for participants and spectators alike. The series visits 30 cities annually and offers various distance options. Events also feature live entertainment and headliner concerts with some of musics biggest names.
Rock 'n' Roll Marathon Series
Managed pilot program for Rock The Road video series. After seeing success in three test markets, the concept was scheduled to roll out across the series.
Rock The Road gave runners an opportunity to visually tour Rock 'n' Roll Marathon Series courses before race weekend. The innovative approach focused on the participant experience and scenic highlights, rather than than turn-by-turn directions. Rock The Road also featured real local runners to make a better connection with the audience.
Rock 'n' Roll Marathon Series
Managed field execution of a 12-day road tour for the Rock 'n' Roll Marathon Series.
The Rock Your Run promotional tour kicked off in Jacksonville, FL and stopped in eight cities along I-95, ending in Virginia Beach, VA. The team setup in community hot spots, hosted events, offered discounted race entries, and shared a wealth of knowledge about the series. The tour was successful in driving sales, strengthening relationships and making new connections with both consumers and partners.
Rock 'n' Roll Marathon Series
Strategized and managed promotions for Rock 'n' Roll Marathon Series events.
Themed promotions were key registration drivers for events across the global series. Promotions were designed to catch eyes and speak to a diverse audience while channeling the fun nature of Rock 'n' Roll Marathon Series events.
Rock 'n' Roll Marathon Series
